Privacy Policy

UnityBrand ("we," "us," or "our") is committed to protecting the privacy and personal information of individuals who interact with our unified AI brand system services, website, and related platforms. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation in Canada.

For general information about privacy rights in Canada, visit the Office of the Privacy Commissioner of Canada at priv.gc.ca.

1. Accountability

UnityBrand is responsible for personal information under our control. We have designated a Privacy Officer who is accountable for our compliance with PIPEDA. You may contact our Privacy Officer at:

• Email: [email protected]
• Address: 100 King Street West, Suite 4800, Toronto, ON M5X 1B7, Canada
• Phone: +1 416 555 3841

2. Identifying Purposes

We collect personal information for the following purposes:

• Providing unified AI brand system services, including channel alignment, product narrative, GTM coherence, and messaging governance
• Processing enquiries, consultation requests, and service agreements
• Communicating with clients and prospective clients about our services
• Operating and improving our website and digital platforms
• Complying with legal and regulatory obligations under Canadian law
• Analytics and performance measurement of our services and website (with consent where required)

We will identify the purposes for which personal information is collected at or before the time of collection.

3. Consent

We obtain meaningful consent for the collection, use, and disclosure of personal information, except where permitted or required by law. Consent may be express (e.g., checking a box, submitting a form) or implied (e.g., providing information in the context of a service enquiry).

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services.

4. Limiting Collection

We collect only personal information that is necessary for the identified purposes. Information we may collect includes:

• Contact information: name, email address, phone number, company name, job title
• Business information: team size, budget range, solution preferences, project requirements
• Technical information: IP address, browser type, device information, cookies, and usage data
• Communication records: messages, consultation notes, and correspondence
• Brand system data: messaging content, channel configurations, and alignment metrics processed as part of our services (under separate service agreements)

5. Limiting Use, Disclosure, and Retention

Personal information is used only for the purposes for which it was collected, unless you provide additional consent or use is permitted or required by law.

We do not sell personal information. We may disclose personal information to:

• Service providers who assist in delivering our AI brand system services (bound by confidentiality agreements)
• Professional advisors (legal, accounting) as necessary
• Law enforcement or regulatory bodies when required by law
• Successors in the event of a merger, acquisition, or sale of assets (with notification)

Personal information is retained only as long as necessary to fulfil the identified purposes or as required by law. Enquiry data is typically retained for three years; client service data is retained for the duration of the engagement plus seven years for compliance purposes.

6. Accuracy

We take reasonable steps to ensure personal information is accurate, complete, and up to date for the purposes for which it is used. You may request correction of inaccurate information by contacting our Privacy Officer.

7. Safeguards

We implement appropriate technical and organisational safeguards to protect personal information against loss, theft, unauthorised access, disclosure, copying, use, or modification. These include:

• Encryption of data in transit and at rest
• Access controls and authentication mechanisms
• Regular security assessments and employee training
• ISO 27001-aligned information security management practices
• Incident response procedures for data breaches

8. Openness

We make information about our privacy policies and practices readily available through this Privacy Policy and upon request. Contact our Privacy Officer for additional details about our data handling practices.

9. Individual Access

Upon written request, we will inform you of the existence, use, and disclosure of your personal information and provide access to that information, subject to limited exceptions permitted by law. We will respond to access requests within 30 days.

If you believe your personal information is inaccurate or incomplete, you may request correction. If we deny an access or correction request, we will provide reasons and inform you of recourse options, including the right to file a complaint with the Privacy Commissioner of Canada at priv.gc.ca.

10. Challenging Compliance

We welcome questions and concerns about our privacy practices. To challenge our compliance with this policy or PIPEDA, contact our Privacy Officer. If you are not satisfied with our response, you may contact:

• Office of the Privacy Commissioner of Canada: priv.gc.ca
• Toll-free: 1-800-282-1376

11. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience and analyse site traffic. When you visit our site, a cookie consent banner allows you to accept or learn more about our cookie practices.

Types of cookies we use:

• Essential cookies: Required for basic site functionality (e.g., cookie consent preference stored in localStorage)
• Analytics cookies: Help us understand how visitors interact with our website (used only with consent)

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

12. AI and Automated Processing

As an AI brand system provider, UnityBrand processes brand messaging data using automated systems including natural language processing and computer vision. When we process personal information through AI systems on behalf of clients:

• Processing is governed by separate service agreements and data processing addenda
• We implement human oversight for critical brand governance decisions
• We maintain transparency about automated processing capabilities and limitations
• We comply with emerging Canadian AI governance standards, including preparation for the Artificial Intelligence and Data Act (AIDA)

13. Cross-Border Transfers

Personal information is primarily stored and processed in Canada. If personal information is transferred outside Canada for processing (e.g., cloud infrastructure), we ensure comparable protection through contractual safeguards and due diligence on service providers.

14. Children's Privacy

Our services are directed at business professionals and enterprises. We do not knowingly collect personal information from individuals under 18 years of age.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

16. Contact Us

For privacy-related inquiries, contact:

• Privacy Officer, UnityBrand
• Email: [email protected]
• Address: 100 King Street West, Suite 4800, Toronto, ON M5X 1B7, Canada
• Phone: +1 416 555 3841